About Rashid Haq

Enterprise Analytics Architect · Salesforce Ecosystem · 22+ Years

Rashid Haq, Enterprise Analytics Architect
Rashid Haq
Enterprise Analytics Architect
Washington DC Metro Area

I have spent 22 years turning complex data into enterprise decisions.

I specialize in transforming analytics environments from isolated reporting tools into scalable decision platforms. My work spans the full analytics value chain — from data architecture and Analytics implementation through platform governance, team building, and adoption strategy.

I have delivered over a hundred analytics engagements across manufacturing, insurance, education, healthcare, and the public sector — and built teams and practices that outlast any individual project. What I care about most is the space between technical execution and organisational change: designing architectures that are built to evolve, and helping teams develop the confidence to trust and act on their data.

Within Salesforce ecosystem, I am currently deepening my expertise in Data 360 (Data Cloud), Tableau Next, and Agentforce — exploring the frontier where Analytics meets AI-driven decision intelligence. My work at Salesforce as a Sr. Technical Architect keeps me at the cutting edge of where the platform is heading.

Salesforce Analytics Champion 2020
Analytics Champion 2020
Tableau CRM Ambassador 2021-23
Tableau Ambassador 2021–23
Agentblazer Legend
Agentblazer Legend
All-Star Trailhead Ranger
All-Star Trailhead Ranger
PMP
PMP
Experience

Career History

2023 – Present
Salesforce
Sr. Technical Architect
Boomerang hire — designing end-to-end analytics solutions across CRM Analytics, Data Cloud, Tableau Next, and Agentforce. Trusted advisor in client engagements, facilitating discovery sessions and guiding solution design in complex data-driven projects.
Current Role
2022 – 2023
Gerent
Director, Analytics & BI Practice Lead
Built and led the Salesforce Analytics practice. Delivered projects across Manufacturing, Education, Insurance, and Distribution. Generated pipeline revenue through strong client relationships and impactful solution delivery.
2015 – 2022
Salesforce
Sr. Technical Architect
Delivered 30+ Analytics implementations for commercial and public sector clients. Business development efforts contributed directly or indirectly to $20M+ in service contracts. People management of a team of analytics developers.
2014 – 2015
Arcogent Inc.
Sr. Managing Consultant
Project management, resource management, technical design review, and integration of BI solutions. Managed multiple development teams and projects.
2014
QSSI
BI Architect
BI architecture design and evaluation of the reporting system (MIDAS) for the nationwide healthcare system (healthcare.gov). Provided recommendations and leadership on design and development of proof of concepts.
2012 – 2014
Avaya Government Solutions
Software Development Manager, Business Intelligence
Managed and delivered various BI projects to a DOJ agency — analytics dashboards, metadata models, cubes, and reports. Led team of BI developers. Designed and implemented agency-wide disaster recovery plan for Cognos-based systems.
2008 – 2012
IBM
Senior Consultant, Business Intelligence & Data Warehousing
Designed and delivered public sector Cognos BI projects. Automated agency-wide quarterly performance reporting — reducing cycle time from multiple days to under five minutes. Recognized multiple times by clients for timely, high-quality delivery.
2007 – 2008
Northrop Grumman
Senior Application Developer, Business Intelligence
Defense BI implementations using Actuate and Cognos 8 BI. Designed and developed adaptive reports, Cognos cubes, and external content.
Earlier Roles
Top 5 Inc · ACS Government Healthcare · Tek Systems · Altech Star
Enterprise Reporting & BI Development
Actuate and Cognos BI development across pharmaceutical manufacturing, healthcare, and financial clients. Foundation years building deep expertise in enterprise reporting platforms.
2007 – 2017
Stratford University
Adjunct Faculty — School of Computer Science & IT
Graduate and undergraduate teaching across 10 years. Courses: Cloud Computing, Enterprise Software Development, Project Management, Java & C#, Object Oriented Analysis & Design, Relational Database Management, Data Structures & Algorithms, Software Engineering.
10 Years Teaching
Credentials

Certifications

Salesforce Certifications
CRM Analytics & Einstein Discovery Consultant
CRM Analytics & Einstein Discovery
Tableau Consultant
Tableau Consultant
Application Architect
Application Architect
Platform Data Architect
Platform Data Architect
Data Cloud Consultant
Data Cloud Consultant
Platform Developer
Platform Developer
Platform Administrator
Platform Administrator
Agentforce Specialist
Agentforce Specialist
Sales Cloud Consultant
Sales Cloud Consultant
Service Cloud Consultant
Service Cloud Consultant
Sharing & Visibility Architect
Sharing & Visibility Architect
Platform App Builder
Platform App Builder
Professional Certifications
PMP Certification
Project Management Professional (PMP)
Project Management Institute (PMI)
Informatica Cloud Data Management Specialist
Cloud Data Management Specialist
Informatica
Informatica Cloud Data Integration Specialist
Cloud Data Integration Specialist
Informatica
Recognition

Community

🏆
Salesforce Analytics Champion
2020
Recognized by Salesforce for exceptional community contribution to the CRM Analytics ecosystem.
📊
Tableau CRM Ambassador
2021 – 2023
Community ambassador for CRM Analytics education, content creation, and practitioner support.
Agentblazer Legend
Salesforce
Top-tier recognition in the Salesforce Agentforce community programme.
🌟
All-Star Trailhead Ranger
Salesforce
Elite tier of Salesforce Trailhead learning — among the top practitioners in the ecosystem.
Education

Academic Background

Michigan State University
Master of Science, Electrical Engineering
Class of 2002 · East Lansing, Michigan
Skills

Technical Skills

Analytics
CRM Analytics Tableau Tableau Next Einstein Discovery Birst BI Cognos BI Power BI BIRT SSRS
Salesforce Clouds
Data Cloud Sales Cloud Service Cloud Experience Cloud Revenue Cloud Agentforce
Data & Integration
Snowflake Oracle IBM DB2 MS SQL Server Informatica Cloud Talend Pentaho
Programming
Java C# SQL PL/SQL SAQL JSON XML ASP.NET
Design & Architecture
Lucid Figma ERWin Visio Data Modeling Semantic Layer Design Governance Frameworks