Architecture Perspectives

Long-form thinking on enterprise analytics, platform strategy, team leadership, and the organizational dimensions of data transformation.

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Career & Leadership
I Don’t Care How Many Years You’ve Used Tableau

What 200+ interviews across my career taught me about hiring analytics consultants. Tool certifications are almost never the answer.

March 2026 Read
CRM Analytics
How to Transpose Data from Rows to Columns Using Dataflows

A 3-step dataflow technique for enabling row-level aggregations on multi-measure datasets — no complex SAQL required.

July 2023 Read
CRM Analytics
Use of Animations in CRM Analytics Tables

How to embed animated GIF images inside table widgets using SAQL case statements and the Image column type.

July 2023 Read
CRM Analytics
Using Timeseries Functions on Calculations in CRM Analytics

The timeseries() function won’t forecast a formula column directly. Here is the 2-part SAQL workaround that unlocks it for any custom calculation.

July 2023 Read
Maps & GeoJSON
Create a Custom GeoJSON Map Using Any Image

A 4-step workflow for converting any JPG or PNG into an interactive custom map in CRM Analytics using Inkscape and Mapshaper.

July 2020 Read
Data360 & CRMA Recipe
Pushing data from CRM Analytics to Data360

Your Recipe Builder skills transfer more than you think — but the architecture rules will catch you off guard if you are not prepared.

April 2026 Read